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Credit Card Trends SPARKed Conversations

One of the best attended sessions at SPARK Canada was about Credit Card trends. During the session we discovered interesting facts and insights we didn't know before.

  1. Did you know that less than 50% of Canadians use more than one credit card monthly?

90% of monthly spend activity demonstrates that Canadians prefer using their primary card of choice.

Canadians are hyper loyal to their primary credit card. Unlike consumers in other geographies, they do not alternate between card products which may be driven by hopes of maximizing their rewards.

  1. Interesting fact: Credit limit assignments dictate new credit card engagement

Analysis shows that new credit limits influence cardholders’ engagement as well as their average monthly spend.

 Average monthly credit card spend tends to be higher if the new credit limit exceeds the limits on existing products in a customer’s wallet and vice versa.

Surprisingly, credit card limits can also trigger unexpected emotional responses from consumers, for example, an individual could become offended if they are assigned a limit lower than what is expected.

  1. Did you know that everyday rewards gained popularity among Canadian cardholders compared to travel or cash back rewards?

In 2018, we saw significant uptake in new credit cards that carry ‘Everyday’ rewards. Travel and cash back incentives trialed behind.

The success of everyday rewards programs was fueled by loyalty points and initiatives from our favourite grocer and hardware stores. It’s also important to note that the slowdown in the Canadian economy has impacted consumer rewards of choice. Incentives that allow greater incremental savings in day-to-day purchases tend to win out.


It doesn’t stop at these 3 compelling highlights. The SPARK Canada sessions were chock-full of great observations. Learn more here.


Data used in this post is based on Equifax Information.

This post is published by Equifax Canada Co.© 2019 All rights reserved. No part of this blog post may be reproduced, copied or transmitted in any form or by any means, or stored in a retrieval system of any nature, without the prior permission of Equifax Canada Co. post  s for informational purposes only and is not legal advice and should not be used, or interpreted, as legal advice.  The information in this  post is provided as is without any representation, warranty or guarantee of any kind, whether express or implied.  Equifax will not under any circumstances be liable to you or to any other person for any loss or damage arising from, connected with, or relating to the use of this post by you or any other person.  Users of this informational post should consult with their own lawyer for legal advice. 

About the Author

Anna is a Director, FI Credit Card Strategy and Innovation at Equifax Canada. After graduating with an MBA degree from Schulich School of Business, Anna held a variety of roles within the Financial Services Industry. For the larger part of her 10+ years career, Anna’s professional interests have revolved around the Credit Card Industry, where she continues to focus her research as part of her present role at Equifax.

Profile Photo of Anna Voinovskaia